THE INVITATION

You're Invited to Be Part of Something New 

Branding Your Authentic Self began as a course I developed and taught at Towson University.

Over the years, I've watched students use this work to question assumptions, uncover possibilities, rethink what success means to them, and develop a clearer sense of who they are and where they want to go.

Now I'm bringing that experience online.

I'm looking for 16 people to become the first Founding Cohort of the online version of Branding Your Authentic Self.

You'll receive:

• The complete 12-week course
• Free enrollment
• Lifetime access
• All future course updates and expanded material
• Exclusive founding-cohort content
• The opportunity to help shape the course as it evolves

In return, I'm asking you to actually do the work and share your honest feedback about the experience.

This isn't simply a free course.

You're helping bring something I've spent years developing into its next form.

JOIN THE FOUNDING COHORT

There are only 16 founding spots. Once they're filled, enrollment will move to paid access.

THE BIG IDEA

This Is Not a Marketing Course. 

Most personal branding programs begin with a simple question:

How do you want other people to see you?

This course begins somewhere else.

Who are you, really?

Not your job title.

Not your résumé.

Not your social media profile.

Not the version of yourself you've learned to perform for other people.

You.

The person underneath all of that.

Branding Your Authentic Self is a guided exploration of identity, values, experience, creativity, authenticity, and purpose.

Through journaling, mindfulness, creative exercises, reflection, and exploration, you'll begin to uncover what genuinely matters to you—and what you may already know about yourself but haven't yet put into words.

Because before you can communicate your authentic self to the world,

you have to know what your authentic self actually is.

WHAT YOU'LL WALK AWAY WITH

This Isn't Just About a Mission Statement. 

Yes, by the end of the course you'll have created a personal mission statement.

But the statement is only part of the outcome.

You'll also have:

Greater clarity

A deeper understanding of what matters to you and why.

Greater self-awareness

A clearer picture of your patterns, motivations, values, strengths, and aspirations.

A language for your identity

Words and ideas that help you articulate who you are beyond your professional role.

A creative practice for reflection

Tools you can continue using long after the course is finished.

A personal mission statement

A concise expression of your purpose that can serve as a compass for future decisions.

A journal documenting your journey

A record of your thinking, questions, discoveries, and evolution over the 12 weeks.

And perhaps most importantly:

A deeper relationship with yourself.

WHAT THIS JOURNEY IS ABOUT

This Is a Journey Inward. 

Over the course of 12 weeks, you'll explore questions such as:

Where did I come from?

What shaped me?

What motivates me?

What do I value?

What parts of myself have I embraced—and what parts have I hidden?

What am I passionate about?

What does authenticity actually mean to me?

What does the world need from me?

What would I do if I stopped trying to become someone else's version of successful?

And eventually:

What is my reason for being here?

You won't be handed the answers.

You'll be given the space, tools, and questions to discover them for yourself.

WHAT YOU'LL EXPERIENCE

12 Weeks. 12 Different Ways of Seeing Yourself. 

Each week offers a different lens through which to explore your identity and your relationship with the world.

THE PROCESS 

A Word of Warning: Some of This May Be Uncomfortable.

This isn't a course designed to make you feel good every week.

Some exercises may challenge you.

Some questions may frustrate you.

You may encounter things you hadn't thought about in years.

You may find yourself unsure of an answer.

That's not a flaw in the design.

That's the design.

Self-discovery isn't always comfortable.

Part of this work is learning to notice what happens when you feel inspired, resistant, curious, confused, energized, bored, excited, or stuck.

Those reactions contain information.

This course invites you to pay attention to them.

Because the subject of this course is you.

And you are worth this kind of attention.

HOW IT WORKS 

Self-Paced. Reflective. Creative. Yours.

This isn't a course you need to rush through.

Each week, you'll receive a new area of exploration along with guided exercises, prompts, and activities.

You'll need:

• A journal
• Something to write with
• A willingness to experiment
• A little uninterrupted space
• Approximately 1–2 hours per week
• And, most importantly, curiosity

You don't need to be an artist.

You don't need to know anything about branding.

You don't need to have your life figured out.

You just need to be willing to look.

WHAT PAST STUDENTS SAY 

This Work Has Been Taught in the Classroom.

Before becoming an online course, Branding Your Authentic Self was developed and taught at Towson University.

Here's what some former students had to say:

“This course was truly transformative for me because it was not just about branding—it was an unexpected journey of self-discovery. I still have a journal that was a semester-long self-reflection project. The lessons from that course continue to influence me to this day.”

— Ciara F., Communications Specialist in Student Affairs

“This course became a safe and therapeutic space for me as I navigated a busy schedule. It never felt like school or homework—it helped me relieve anxiety while exploring my identity and who I am as a person.”

— Meara Kuriny

“This course helped me redefine what success looks like for me personally, beyond external validation or societal expectations.”

— Former Towson University student

ABOUT JASON 

Meet Your Instructor

Jason Armstrong Baker

Branding Your Authentic Self began in Jason's university classroom.

Branding Your Authentic Self was created by Jason Armstrong Baker, an educator, creative practitioner, and licensed professional music therapist who has spent decades exploring creativity, identity, connection, and human potential.

Jason developed the course while teaching at Towson University, where he has worked with students for nearly two decades.

His approach comes from an unusual intersection of disciplines: education, music, creativity, personal development, and therapeutic practice.

Whether he's teaching music, leading a drum circle, working in music therapy, or helping someone explore their authentic identity, the underlying belief is the same:

Every person carries something uniquely their own.

The challenge is learning how to recognize it.

And then finding the courage to live from it.

THE FOUNDING COHORT 

Be One of the First 16

This is the first online cohort of Branding Your Authentic Self.

That means you'll get something future students won't:

The opportunity to help shape what this course becomes.

Your enrollment includes:

✓ All 12 weeks of the course

✓ Completely free

✓ Lifetime access

✓ Future updates and expanded modules

✓ Exclusive founding-cohort material

✓ The opportunity to provide feedback that directly influences the evolution of the course

All I ask is that you commit to doing the work and sharing your honest experience.

16 people.

12 weeks.

1 invitation to look more closely at yourself.

JOIN THE FOUNDING COHORT

Once the 16 founding spots are filled, the course will move to paid enrollment.

FINAL INVITATION 

You Don't Have to Have It All Figured Out.

In fact, that's probably the best reason to begin.

You don't need a five-year plan.

You don't need a perfect résumé.

You don't need to know exactly what your purpose is.

You don't even need to know what your mission statement will say.

You just need to be curious about who you might become if you spent some time discovering who you already are.

That's what this course is about.

Branding Your Authentic Self

A 12-week journey toward clarity, purpose, and a deeper understanding of who you are.

The first 16 people are invited to join for free.

CLAIM YOUR FOUNDING SPOT

Come curious. Come honest. Come willing to look.

SMALL PRINT / FINAL NOTE 

A note about the Founding Cohort

This first cohort is being offered at no cost in exchange for your participation and honest feedback. You'll receive lifetime access to the course, including future updates and additions. By joining, you're agreeing to make a genuine effort to complete the 12-week experience and provide feedback that can help improve the course for future participants.